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<p style="text-align: start">I still remember the day I realized <strong>my offer sucked.</strong></p><p style="text-align: start">I&apos;d spent months perfecting my coaching program. Poured my heart and soul into the curriculum. Knew the material was world-class.</p><p style="text-align: start">But when I finally had to launch?</p><p style="text-align: start">Nada.</p><p style="text-align: start">Maybe you can relate. </p><p style="text-align: start">It&apos;s a gut punch to realize that just &quot;being good at what you do&quot; <strong>isn&apos;t enough.</strong> </p><p style="text-align: start">You can be the best copywriter, designer or consultant in the world, but if your offer doesn&apos;t connect, you&apos;re toast.</p><p style="text-align: start">One month you land a few clients and you&apos;re on top of the world. The next, your pipeline dries up and you&apos;re back to square one - frantically hustling for your next gig.</p><p style="text-align: start">This feast-or-famine cycle is exhausting. Demoralizing. Soul-crushing, even. How are you supposed to do your best work when you&apos;re constantly stressed about where your next project is coming from?</p><p style="text-align: start">You can&apos;t.</p><p style="text-align: start">That&apos;s when I became obsessed with &quot;offer creation&quot;. I studied the greats. Tested relentlessly. And eventually, cracked the code on what separates offers that flop from those that fly off shelves.</p><p style="text-align: start">In this guide, I&apos;ll pull back the curtain and show you EXACTLY how I went from charging peanuts to consistently selling out $10k+ packages - no fancy funnels or ninja tricks required. Just a proven, step-by-step framework for crafting an irresistible offer.</p><p style="text-align: start">So, If you&apos;re tired of hearing &quot;I can&apos;t afford it&quot;...</p><p style="text-align: start">And if you know your work is worth more than you&apos;re currently charging...</p><p style="text-align: start">And, if you&apos;re ready to create an offer that makes your ideal clients whip out their wallets and scream &quot;TAKE MY MONEY!&quot;...</p><p style="text-align: start">Then get ready, because this guide is for you. </p><p style="text-align: start"><strong>Let&apos;s dive in.</strong></p><hr><h4>Summary:</h4><p style="text-align: start"><strong>In this guide, I&apos;ll show you how to craft an irresistible offer that:</strong></p><ol><li><p>Practically sells itself (I give you the exact scripts to use)</p></li><li><p>Filters out low-quality leads (so you can focus on your dream clients)</p></li><li><p>Commands premium prices (and makes your competition irrelevant)</p></li><li><p>Creates raving fans who buy from you again and again</p></li><li><p>Gives you the freedom to scale without sacrificing your sanity</p></li></ol><p style="text-align: start">No more undercharging. No more feast-or-famine. Just a predictable, failproof method for packaging your expertise into an offer the market can&apos;t resist.</p><p style="text-align: start"></p><h4>Tools:</h4><p style="text-align: start">To craft a winning offer, you&apos;ll need:</p><ul><li><p>Market research tools (e.g. SurveyMonkey for customer surveys, SEMRush for competitor research)</p></li><li><p>Pricing calculator (I share my proprietary template)</p></li><li><p>Offer outline template (Plug-and-play Notion doc included)</p></li><li><p>Guarantee generator (My 5 favorite guarantee &quot;plug-ins&quot; to boost conversions)</p></li></ul><p style="text-align: start"></p><h4>Hacks</h4><ul><li><p>The &quot;Goldilocks&quot; pricing hack that eliminates price resistance</p></li><li><p>The counter-intuitive research method that tells you exactly what to put in your offer</p></li><li><p>The &quot;Offer Scorecard&quot; that instantly predicts how well your offer will sell</p></li><li><p>The 60-minute &quot;Rapid Offer Creation&quot; process (go from blank page to finished offer in under an hour)</p></li><li><p>My favorite positioning &quot;flip&quot; that makes premium pricing a no-brainer</p></li></ul><h4></h4><h2>Video Trainings</h2><hr><h4>1) The 3 critical components of an irresistible offer</h4><div style=""><figure data-media-width="1008" data-media-height="640" data-align="center" data-type="resizeableFigure" style="justify-content: center" class="resizeable-figure"><div style="height: 640px; width: 1008px; "><iframe src="https://www.loom.com/embed/753054f1fd3d4ab6ba7453567af22cbc?sid=76f5ddd5-346d-4a87-ab29-5f829fe095a0" height="100%" width="100%"></iframe></div></figure></div><p>🔗 <strong>Notion Doc:</strong> <a href="https://impossible-fascinator-0ab.notion.site/Offer-Creation-SOP-2eaaf35e81c040278cd089f37853e1a0" text="Duplicate for free here" class="custom-link">Duplicate for free here</a></p><hr><p></p><h4>2) How to reverse-engineer your competitors&apos; offers</h4><div style=""><figure data-media-width="1008" data-media-height="640" data-align="center" data-type="resizeableFigure" style="justify-content: center" class="resizeable-figure"><div style="height: 640px; width: 1008px; "><iframe src="https://www.loom.com/embed/6ba44102c1c94f34a868408bf589aca5?sid=53defd63-368b-4e67-b9da-809d1191e28e" height="100%" width="100%"></iframe></div></figure></div><p>🔗 <strong>Notion Doc:</strong> <a href="https://impossible-fascinator-0ab.notion.site/Offer-Creation-SOP-2eaaf35e81c040278cd089f37853e1a0" text="Duplicate for free here" class="custom-link">Duplicate for free here</a></p><hr><p></p><h4>3) My step-by-step market research process:</h4><div style=""><figure data-media-width="1008" data-media-height="640" data-align="center" data-type="resizeableFigure" style="justify-content: center" class="resizeable-figure"><div style="height: 640px; width: 1008px; "><iframe src="https://www.loom.com/embed/aaf7d914b3d445e3a8cbd7fe3e2a0bf8?sid=eefc3ab0-717f-4776-afce-eeaa256d95d4" height="100%" width="100%"></iframe></div></figure></div><p>🔗 <strong>Notion Doc:</strong> <a href="https://impossible-fascinator-0ab.notion.site/Offer-Creation-SOP-2eaaf35e81c040278cd089f37853e1a0" text="Duplicate for free here" class="custom-link">Duplicate for free here</a></p><hr><p></p><h4>4) Guarantees - a good or bad idea?</h4><div style=""><figure data-media-width="1008" data-media-height="640" data-align="center" data-type="resizeableFigure" style="justify-content: center" class="resizeable-figure"><div style="height: 640px; width: 1008px; "><iframe src="https://www.loom.com/embed/7d166b356bbb4e029a7f159b8357086b?sid=cb0b7d4f-eed4-4c64-a3cd-6a11e9fc3d17" height="100%" width="100%"></iframe></div></figure></div><p>🔗 <strong>Notion Doc:</strong> <a href="https://impossible-fascinator-0ab.notion.site/Offer-Creation-SOP-2eaaf35e81c040278cd089f37853e1a0" text="Duplicate for free here" class="custom-link">Duplicate for free here</a></p><hr><p></p><h4>5) &quot;Productizing&quot; your service and scaling with ease</h4><div style=""><figure data-media-width="1008" data-media-height="640" data-align="center" data-type="resizeableFigure" style="justify-content: center" class="resizeable-figure"><div style="height: 640px; width: 1008px; "><iframe src="https://www.loom.com/embed/7c610127755641538e04016b2fe32244?sid=bd0eac03-8984-4fbf-b820-af437d293169" height="100%" width="100%"></iframe></div></figure></div><p>🔗 <strong>Notion Doc:</strong> <a href="https://impossible-fascinator-0ab.notion.site/Offer-Creation-SOP-2eaaf35e81c040278cd089f37853e1a0" text="Duplicate for free here" class="custom-link">Duplicate for free here</a></p><hr><p></p><h4>Bonus Resources 🎁</h4><p>Here are some additional documents &amp; worksheets I&apos;ve created to help you nail your offer 🔥 Enjoy!</p><p>🔗 <strong>The &quot;Killer Offer&quot; One-Pager: </strong><a href="https://impossible-fascinator-0ab.notion.site/The-Killer-Offer-One-Pager-7a0cbacfa3af4c888ec8e708937fba18?pvs=4" text="A &quot;fill-in-the-blank&quot; template to quickly outline your irresistible offer." class="custom-link">A &quot;fill-in-the-blank&quot; template to quickly outline your irresistible offer.</a></p><p>🔗 <strong>The &quot;Offer Audit&quot; Checklist: </strong><a href="http://impossible-fascinator-0ab.notion.site" text="10 simple questions to instantly upgrade your existing offer" class="custom-link">10 simple questions to instantly upgrade your existing offer</a></p><p>🔗 <strong>The &quot;Scalable Service&quot; Matrix: </strong><a href="https://impossible-fascinator-0ab.notion.site/The-Scalable-Service-Matrix-cdaed968cbd941d2bed90f16cf1cf057" text="An Easy Pricing Framework for Packaging Your Service at 3 Levels" class="custom-link">An Easy Pricing Framework for Packaging Your Service at 3 Levels</a></p><p></p><h4>Next Steps?</h4><p style="text-align: start">Awesome! You now have everything you need to craft an irresistible, competition-crushing offer. One that commands premium prices and consistently converts.</p><p style="text-align: start">But we both know that an incredible offer is just the first step. What about:</p><ul><li><p>Marketing your new offer to a wider audience?</p></li><li><p>Onboarding clients smoothly so they get massive results?</p></li><li><p>Scaling delivery without working 24/7?</p></li></ul><p style="text-align: start">If you&apos;re serious about building a thriving business around your new offer, I can help.</p><p style="text-align: start">Lock in a free strategy call and we&apos;ll map out a custom action plan for turning your offer into a client-generating machine. Troubleshooting all roadblocks, so we can get you crystal clear on your next steps.</p><p style="text-align: start">Imagine what your business would look like once you combine a world-class offer with a predictable lead-gen system that attracts your ideal clients... non-stop (on complete autopilot).</p><div style=""><figure data-media-width="1008" data-media-height="640" data-align="center" data-type="resizeableFigure" style="justify-content: center" class="resizeable-figure"><div style="height: 640px; width: 1008px; "><iframe src="https://cal.com/itsjulian/discovery-call" height="100%" width="100%"></iframe></div></figure></div>

How to Create an Offer that Sells

Sold Out Secrets: How to Craft an Offer So Magnetic, You'll Have to Turn Away Clients

Cosmicly

1. Offer Creation

In this guide, I'll show you how to craft an irresistible offer that: Practically sells itself (I give you the exact scripts to use), Filters out low-quality leads (so you can focus on your dream clients), and Commands premium prices (and makes your competition irrelevant).